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The Coupon Network: Everything You Need To Know About The Web’s Hottest Business Model

TechCrunch writes: "Due to the proliferation of deals sites like Groupon and Livingsocial, couponing is currently the hottest thing on the Internet. At yesterday’s Social Currency CrunchUp, TechCrunch CEO and resident coupon expert Heather Harde sat down with News America Marketing VP Ginny Byrnes to dispense couponing advice to startups, which tend to approach the problem from a technical perspective.

As we enter the next generation of couponing, this list of tried and true lessons is a must-read for those vying for the top of the heap."

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