If you thought there were quite enough smartphone operating systems doing the rounds at the moment, then you might wonder what on earth Samsung is doing launching yet another one.
Samsung thinks that having its own operating system will give it some clout and the OS, called Bada, is destined to roll out across the full range of Samsung handsets. A key feature here will be that every handset in the Samsung portfolio will have access to features like its app store. Samsung is betting this will help it establish a real presence in what is a very competitive sector.
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