Twitter's decision to bulk up its data center operations and bring them under its own roof could be critical to its success. The service that once was a novelty has become an integral part of the communications infrastructure for a wide range of users, and the "Fail Whale" screen is no longer viewed as an amusing sign of the website's popularity.
Airlines, Air France, KLM, and Ryanair no longer offer customer service support using Twitter's direct message functionality.
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Elon Musk has recently declared that Twitter is going to roll out the latest changes to its user interface in order to give a better experience to users.
