Free iPhone 4 Bumper Cases To Cost Apple $175 Million

ubergizmo: "With Apple's recent offer of free bumper cases for the iPhone 4 in an effort to put an end to the Death Grip complaints, many folks were wondering how badly such a move would affect Apple's pockets. And while an analyst had previously speculated that a full-scale hardware recall would set Apple back $1.5B, Apple has announced a more pleasant figure, stating that the free bumper cases for the iPhone 4 will cost the company $175 million."

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Syko2289d ago

"I was a recall coordinator. My job was to apply the 'formula'. A new car built by my company leaves somewhere travelling at 60 m.p.h. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now…should we initiate a recall? Take the number of vehicles in the field, "A", multiply it by the probable rate of failure, "B", then multiply the result by the average out-of-court settlement, "C". "A" times "B" times "C" equals "X". If "X" is less than the cost of a recall, we don't do one."

So true...