What Apple must do to stop the iPhone 4 bleeding

Ben Parr writes: "Apple has a nightmare on its hands, and no software fix will make the problem go away. The issue has taken on a life of its own.

The situation isn't impossible for Apple to recover from, though. However, the company needs to take action, and it needs to do it quick. Here are what my top five priorities would be if I were in Steve Jobs' shoes."

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