New Apple TV to offer 99-cent streaming TV-show rentals?

Yahoo writes: "Just a few months ago, word had it that Apple was trying to lure the big TV networks — with little success, apparently — to lower the prices of their shows on iTunes from $1.99 an episode to 99 cents each. Now the rumor is that Apple's at it with 99-cent shows, except this time they'd be streaming rentals rather than downloads for sale.

Apple is — again — shopping the idea around to the networks, according to NewTeeVee's anonymous sources, and the rental terms would supposedly be similar to those for movie rentals on iTunes: You'd have 30 days to watch, or 24 hours once you hit "play."

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