Harnessing the Youth Market for Your Startup

ReadWriteWeb: "Ah, the Microsoft Kin. For such a short-lived product, it has given geeks and comedians (and/or tech-bloggers) a wealth of material for amusement and analysis.

A failed product launch - whether from an established company or from a startup - is worth analyzing, to be sure. And one of the key take-aways from the Kin debacle is certainly to pay attention to your target audience. Aimed at a teenage audience, the Kin device was soundly rejected by that market.

And as the teen market is estimated to hit $200 billion in 2011, it's not a good one to ignore or alienate."

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