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Guardian Takes Next Step in Open Content Strategy With Blog Plugin

GigaOm: "In another groundbreaking move, The Guardian newspaper in Britain has launched a plugin for the popular blog-publishing tool WordPress (see disclosure below) that allows web sites to embed the full text of Guardian news stories and other content for free. The plugin comes with a catch though: Sites also have to embed the newspaper’s advertising. The new tool is part of an ambitious program of opening the paper up to the web — a move that got its start in May of this year when The Guardian launched its “open platform,” which allows developers to use the publisher’s open API to create apps and services that include the newspaper’s content."

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