Joe Porter: I’m sure you have a heard or used the latest phenomenon foursquare. But if you haven’t, foursquare is a phone app that uses the phone’s GPS locator and allows you to “check in” locations that you go.
Snapchat and Foursquare have entered into a partnership to power location-based geofilters and enable more targeted advertising.
"Foursquare is not a consumer social app business, it’s a data company. And only when it admitted that to itself and revalued as such was it able to pull in more capital and keep chugging. Today at LA’s Upfront Summit, Foursquare’s lead investor from Union Square Ventures Fred Wilson stuck up for the startup while trying to make people understand how it’s changed."
Team communication app Slack has hired Foursquare executive Noah Weiss to head up a new Search, Learning, & Intelligence Group for Slack, which will be part of the well-funded startup's new New York office.
