Lance Ulanoff from PC Mag: I've got to hand it to Apple. It consistently makes devices so sexy and elegant that the minute you open the box, you cannot wait to use the device inside. Such is the case with the iPhone 4. Unfortunately, in my first hour of iPhone 4 usage, I can't actually use the phone at all. The iPhone 4 starts, as do virtually all previous iPhones, by asking you to sync it up with your iTunes account.