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Why You'll Lust for iPhone 4, Even Though You Don't Need One

Not since the original iPhone was introduced back in 2007 has an Apple device been so dramatically unveiled to the public. Journalists have been handcuffed over this thing. And after months of leaks, rumors, spy shots, and speculation, Apple finally announced the iPhone 4 at today's Steve Jobs keynote at the 2010 Apple Worldwide Developer's Conference in San Francisco.

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fastcompany.com
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