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ITV and World Cup matches live on iPhone

Pocket-Lint: As of 11 June, the official start date of the 2010 World Cup, Red Bee Media will provide free live video streaming of ITV 1 and ITV 2 to iPhone users.

That means that all matches which ITV has broadcast rights to will be able to watch on the handset for absolutely free, via 3G or Wi-Fi.

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pocket-lint.com
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