Eric Schmidt Funds Mobile Voucher Gifting Company

Beyond just connecting us through voice and text, our mobile phone numbers are quickly becoming our identities and our wallets. Now they can also receive physical gifts! Well, kind of — Giiv, a Los Angeles-based year-old startup, allows users to send each other virtual gift cards to stores like Amazon, Macy’s and Krispy Kreme. The gift vouchers arrive in the form of a text message with a code that can be used in person or online.

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