Ya, it's more along the lines of...What do all my friends have? I want that one.

Well in terms of coolness imo the iphone fell off. Many people think they are the tippy top dog, but since its become casual its lost a majority of its geek appeal. The ipad is next... just more casual consumers thinking they are tech savvy gurus -_-

Not entirely. The iTunes App Store assists Apple as well - and combined with the novelty of touch games and apps, many become excited about the phone. For many, the iPhone is a phone that works - and they don't need the complications Android has.