5 Things Apple Must Do to Look Less Evil

First Apple tightened its iron grip on the already-stringent iPhone developer policy, requiring apps to be made with Apple-approved languages, which disturbed some coders and even children. A short while later, Apple rejected some high-profile apps based on their editorial content, raising journalists’ questions about press freedoms in the App Store. Then, police kicked down a Gizmodo editor’s door to investigate a lost iPhone prototype that Apple had reported as stolen. Even Ellen DeGeneres and Jon Stewart have mocked Apple’s heavy-handed moves.

Plenty of us love our shiny iPads, iPods, iPhones and MacBooks — state-of-the-art gadgets with undeniable allure. But it’s tough to imagine customers will stay loyal to a company whose image and actions are increasingly nefarious. We want to like the corporation we give money to, don’t we?

Here are five things Apple should do to redeem its fast-fading public image.

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