Borders Group Inc. has begun taking orders for the Kobo electronic book reader and pushing it at a lower price than competing devices.
Borders also said Friday that its e-bookstore and software will be available beginning in June.
The Kobo e-reader device will retail for $149.99 and come preloaded with 100 "classic" books, the bookseller said. Friday. Borders' e-bookstore and e-reader software will run on Kobo technology. It will run on the Kobo device as well as most smartphones, personal computers and Apple Inc.'s iPad.