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McDonald’s to be First Location-based Marketer on Facebook:

McDonald’s will be the first marketer to use Facebook’s forthcoming location platform, according to Advertising Age. Users will be given the ability to check-in at a location using a status update on Facebook as early as this month, AdAge reports, and then see a featured product targeted to that location. McDonald’s will reportedly be the first brand to participate, as part of a larger media buy.

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