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Why an early Shazam investor thinks it could boost Apple Music subscribers by 25%

Shazam's earliest big investor thinks Apple could get up to 7.5 million new Apple Music subscribers as a result of the deal - a nice bump to its existing 30 million subscribers.
Analyst Mark Mulligan said the acquisition is probably a combination of subscribers, plus the valuable data Shazam can give on what streaming services people use and what songs they really like.

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