Apple iOS hit the market in 2007 and was quickly joined by Android phones near the end of 2008. In the Fourth quarter of 2008, iOS had 10.5% while Android had an initial share of only 1.5%. Since, 2008, Android has steadily outpaced Apple and in 2016, Q3 Android had 87.8% of the market while Apple had 11.5% of the worldwide smartphone market.
