Worldwide Smartphone Sales: Apple Continues to Lose Market Share

Apple iOS hit the market in 2007 and was quickly joined by Android phones near the end of 2008. In the Fourth quarter of 2008, iOS had 10.5% while Android had an initial share of only 1.5%. Since, 2008, Android has steadily outpaced Apple and in 2016, Q3 Android had 87.8% of the market while Apple had 11.5% of the worldwide smartphone market.

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