The release of iOS 9 last year kicked off a rush of new mobile ad blockers and new controversy, as websites (including this one) decried the new programs as a blow against independent publishers and the open web. The response from many was that web advertising as we knew it was broken — slowing page loads and enabling mass surveillance with no improvements in sight — and it would take a revolution in advertising to fix it. But while mobile ad blockers have proved popular, actual innovations have been much slower to arrive.
Introduced in iOS 17.1 and watchOS 10.1, NameDrop is a novel feature that facilitates the sharing of contact information between nearby iPhones and Apple Watches by holding them together.
As Apple has made iOS 17 beta 4 available to registered developers, a couple of iPhone users are observing several exciting modifications.
Apple has rolled out the public beta versions of iOS 17, iPadOS 17, and watchOS 10, enabling users with a compatible device to test the most recent features.
If only companies could come up with ads worth looking at for the people who wanted them.