Oculus VR will be giving anyone that pledged enough to secure the first development kit (DK1) in that Kickstarter campaign a free Oculus Rift. That much was confirmed in a new letter and video (seen below) sent out to backers today, thanking them for their support all those years ago.
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So backers technically paid more for an Oculus Rift than what they would have paid retail?
Considering they didn't actually have to do that, a nice touch from Oculus.