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Is Apple's Smart Battery Case so goofy because it was designed around Mophie's patents?

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It's fair to say that Apple's new iPhone Smart Battery Case is not the most attractive product the company has ever released. Like every other charging case, it adds an extra inch of thickness to the bottom of the phone, making it hard to use headphones (including Apple's own Beats line) and the battery simply sticks out as a rectangular bulge. It's like Apple designed it so intensely they forgot to design it at all.

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