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Can Apple Inc. Survive The iPhone? Shift To Lower-Margin Services May Not Please Investors

Apple's iPhone is the most profitable product in history, but rivals have caught up on quality and are nibbling away with excellent smartphones sold at zero profit. With global sales of smartphones slowing, even in new markets like China, now the iPhone's biggest, and India, which is not expected to grow as fast, the eternal question for Apple is more urgent than ever: What happens when the iPhone begins to decline?

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