CNET
How do you get consumers interested in your aging smartphone franchise?
Tying it to the biggest movie of the year (of the decade?) might be a good start.
The offer ends August 30, so act fast!
Verizon has teamed up with Google and Apple for a new incentive for the company’s unlimited plan customers.
Internet pioneers Yahoo and AOL are changing hands yet again as Verizon is selling its Verizon Media branch for about $5 billion
Sure. Hollywood hype doesn't ever hurt.
Absolutely. It's going to be a massive commercial success for Disney whatever happens. Who wouldn't want to be involved in that from a business point of view.
A name can only do so much if the mobile itself is underwhelming.
Maybe it will spike sales temporarily, but it wont produce any long term brand loyalty.