Samsung has introduced 55-inch transparent and mirror OLED displays at a trade event at the Hong Kong Convention and Exhibition Centre. Samsung has been producing transparent LCDs for some time, but is calling these OLED models an "industry first."
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Will only be good for advertising purposes.
I would say that, the TV is about to morphe into mirrors with screens now. 60-70" mirrors that when turned on represents the TV, but when off hides as a mirror, and adds value to your home..
Just a gimmick.