Facebook makes piles and piles and piles of money. To be specific: $3.5 billion in the first three months of this year.
So it doesn’t need to find new revenue sources from the likes of Instagram anytime soon.
But Facebook has been telling Wall Street that it’s going to start getting real money from Instagram, eventually. So: Instagram is adding more ads, and more ad formats, and more ways to make those ads more appealing to advertisers. More!