ThePCEnthusiast: "The Zotac GeForce GTX 970 AMP! Extreme Core Edition is the company’s newer version of their GTX 970 graphics card. This is their current top of the line in the GTX 970 series, and was redesigned to fit inside most of a gaming system even with multiple GPU configuration. Zotac previously released the ZOTAC GeForce GTX 970 AMP! Extreme Edition which is a pretty badass looking graphics card. But the problem with that model was that it was too bulky and was thicker compared to most graphics cards that occupies two PCI slots. As a result you can’t put two of that card on top of each other since the cooler is just too thick. Another problem was it was also too wide as well due to its PCB and shroud design that comes with LED effects.
The newer GTX 970 AMP! Extreme Core Edition on the other hand has been simplified and was redesigned to make it narrower, and making sure that it will only occupy 2 PCIE slots, and is SLI friendly. Despite its toned down physical appearance, Zotac bumped up its core clock speeds, making it the fastest GTX 970 in their lineup. Honestly, it has been quite a long time since I last touched a graphics card from Zotac. I wasn’t a fan of their previous lineup since the designs were unattractive. But with their latest graphics card lineup, I believe they have been paying attention to what the gamers and enthusiasts really want from a graphics card."