Interestingly, the third biggest major label, Warner Music Group, has just reassured its investors that it’s fully behind Spotify’s free tier. That is, so long as the digital service comes good on what it claims – that by giving all of its music away for nothing, it maximises the potential audience willing to upgrade to a paid premium account.
But Warner told its shareholders something very different half a decade ago – when it had a zero tolerance view of free streamed music and laid down the law to Spotify et al.
Spotify’s “unprecedented” popularity justified the deal.
Want to see how embarrassing your listening habits are? Spotify has you covered.
It's easy to keep the music you love to yourself.
