A growing number of consumers are moving away from cable and satellite TV subscriptions in favor of streaming services like Netflix and Hulu Plus. It makes sense in a lot of ways -- why pay a premium for a bloated TV package just so you can access the handful of channels you really want to watch? That's a topic/rant for another day, but in the meantime, Nielsen will start taking into account the viewing habits of streaming subscribers by measuring viewership data for online video services.
Netflix iOS games: By rolling out mobile game services for Andriod users, Nexflix verified its foray into gaming a short while ago. Apart from this, Netflix
The company has amassed 183 million subscribers.
They have to measure:
-Torrent Traffic
-Streaming Traffic
-Netflix Traffic
-Hulu Traffic
-Amazon Prime Traffic
-any other digital medium
-any other Internet streaming/downloadable medium
And even then they still won't know exactly how many people are actually watching a TV series.
Amazon Prime and Netflix constitute 95% of my boob-tube viewing. I refuse to pay for the "privilege" of watching commercial advertisements, however, so no Hulu.
While i'm inclined to agree with you, many of the shows i Enjoy are available only on Hulu or Shit-tastic cable/satellite providers. $8/month or $68+/month? besides, there arent commercials on every show, and i'll take 30-60 seconds of commercial over 5-8 minutes if i MUST watch them...