Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ALS during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his head.
Tim Cook defies the trend that megacompany CEOs receive outrageous salary increases during tough economic times and periods of employment loss.
I can't get to the story but it sounds like Apple is doing it right... Take note Microsoft and Google.
In a new interview with Bustle, Tim Cook talks about mental health, phone usage, and more.
According to Tim Cook, the Apple product that he first ever have used was Apple II which he utilized as an undergraduate engineering student
That's awesome. He did it the same day he was challenged too.