Foursquare was once the next big thing, and now that the initial luster has faded, the company is rebranding. However, is it too little too late?
Snapchat and Foursquare have entered into a partnership to power location-based geofilters and enable more targeted advertising.
"Foursquare is not a consumer social app business, it’s a data company. And only when it admitted that to itself and revalued as such was it able to pull in more capital and keep chugging. Today at LA’s Upfront Summit, Foursquare’s lead investor from Union Square Ventures Fred Wilson stuck up for the startup while trying to make people understand how it’s changed."
Team communication app Slack has hired Foursquare executive Noah Weiss to head up a new Search, Learning, & Intelligence Group for Slack, which will be part of the well-funded startup's new New York office.
Interesting. I used to be a Foursquare addict but now I use it solely to read and write reviews and locate places to eat where I'm not too familiar with.