Practically everyone is using some sort of online storage now, Dropbox, One Drive, Google Drive, and Apple's new iCloud Drive launching soon all give you an online repository to keep your files in.
But adding things to them can be cumbersome, typically you need to login and upload your files, or go to the trouble of installing desktop sync software, and then save your files to that 'area' and have them automatically synced up. What if you *only* want them in the cloud? You need to remember to go back and delete the local version on your PC too.
Ballloon is a new service that looks to simplify this process, allowing you to take a webpage, URL, or even file you find online, and simply send it directly to your cloud drive.