Microsoft had a major issue in the way their products were displayed in retail stores before their recent expansion with dedicated Microsoft stores. Physical Microsoft retail stores have really helped Microsoft in connecting with the consumer face to face. They’re fantastic showrooms for Microsoft products, and the sales staff couldn’t be better. However, there aren’t many Microsoft stores around, and their rate of expansion is too slow to overcome their retail short-comings. Microsoft looked to further expand their retail presence by building 600 dedicated Best Buy showrooms, called the “Windows Store”. However, it doesn’t seem to be helping their situation as much as they would hope.