Facebook Inc (FB)’s LiveRail Acquisition A Smart Move

Analysts from more than one firm think the LiveRail acquisition will give Facebook even more expertise in online video

Facebook Inc (NASDAQ:FB)’s latest acquisition is online video platform LiveRail, and analysts from Goldman Sachs and Nomura both say it was a strategic decision that makes sense for the social network. LiveRail brings ad technology that will help publishers better target their viewers through better video ads on their aps and websites.

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