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Microsoft May Start Using Lumia Brand on Tablets, 'Nokia by Microsoft' for Smartphones

Maximum PC: After successfully acquiring Nokia's Devices and Services business (basically the company's mobile division) for around $7.2 billion, Microsoft's next task is to figure out how to juggle its different brands. The Redmond outfit might already have it figured out -- word on the web is that Microsoft is planning to market its smartphones as "Nokia by Microsoft" and use the Lumia brand for its tablets.

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