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Why Facebook went for basic over bold with News Feed (Q&A)

CNET: After a year of waiting, you're finally getting a new News Feed -- except that it's not at all like the one you were originally promised.
Thursday, Facebook started rolling out an "updated" look to the desktop version of News Feed. The changes, announced with little fanfare in a blog post, amount to larger pictures and new fonts, and they represent a distinct about-face from the bigger, bolder News Feed that the social network unveiled with pomp and circumstance last year. That version, however, turned out to be too complex for the average person and was never dolled out to the masses.

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