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The chart Tim Cook doesn’t want you to see

Quartz: At Apple’s iPhone presentation today, Tim Cook presented the following chart. At best the chart is misleading; at worst it’s disingenuous. The chart has no scale. It could be showing billions of iPhone sales or it could be showing hundreds of iPhone sales.

Furthermore, showing sales cumulatively tacitly overstates the number of iPhone users, since some iPhone purchases are replacing older or broken iPhones. Many of the phones Apple is claiming as praiseworthy in this chart found the junkyard years ago.

Speed-Racer960d ago

Well if people don't know what cumulative means, then they shouldn't buy a smartphone. It's a sneaky marketing tactic but they were not unscrupulous or misleading in any way. They could have listed their scale but technically there is nothing else misleading about it.

SnakeCQC957d ago

Well it's the absolute best way to show it. I mean the bar was always going to look like a massive increase, rather than the real quarterly figures(which show actual trend).

mcstorm959d ago

The difference now is there is more choice on the market compared to when the iphone came out. If you look back there was only really windows mobile that was a smart phone at the time the iphone came out but windows mobile was pointed to the business side of the industry what apple did was made a simple smart phone and because of this it became a hit in the business and none business side. Now you have 100s of android smart phones aimed at different price points and windows phone which has been reinvented by Nokia and is now starting to get a hold of the public and business market.

Android, windows phone and iphone are all here to stay but people are now bored of having the same design on there phone and the same look they will move to anther os now there is not really a app gap between all 3. But we will see all 3 have success and then drop a bit as people start to get bored of there next os choice and move around again.

SilentNegotiator959d ago

"The difference now is there is more choice on the market compared to when the iphone came out. If you look back there was only really windows mobile that was a smart phone at the time the iphone came out"

Thank God Android came along.

mcstorm959d ago

@SilentNegotiator You do know Android and Windows Mobile are very a like. The biggest issue with Windows mobile is you needed a stylus because of the screens that were used at that time and the OS was often slow because the hardware was not quite there just like the early Windows Tablets but if you look at a device Like the HD2 it really showed how good Windows Mobile was as the device was very powerful for its time and it had the new multi touch screen.

For me though im glad we have 3 OS in the market now as having 1 or 2 to pick from is not good for the industry. I wish Blackberry could push as well but its looking like they are fading away like Palm did.

blackmanone959d ago

Palm Pilots would like a word with you :), but I get your point.

darkwalker959d ago

I don't completely understand why this is important. Apple did better during Q1-Q3 of this year then they did at the same times last year. Moreover, a company can only experience so much growth. I don't think these declines are signaling any real trouble for the iPhone any time soon.

kevnb959d ago (Edited 959d ago )

they always decline after the quarter they release a new device... and they are up year on year... so ya good try.

SnakeCQC959d ago

Declining after a product release and then relying on hypnotoad advertising isn't a good sign.

plmkoh959d ago

Doesn't really matter how Tim Cook spins it, shareholders have spoken.