Mozilla Blog - One of the many benefits of the Web is its ability to create a unique, tailored experience for the individual user. It’s more engaging to see news from friends and favorite brands when logging into a social network, rather than updates from strangers or random content. When done well, personalization on the Web is a win-win: users find relevant content easier while publishers enjoy increased engagement, fewer bounces, and stronger loyalty. But too often, users unknowingly trade their personal information for this better experience.
It's 2022, every browser should have this.
Web browsers collect a massive amount of our web history data. These options can help with that.
A major source of revenue for Mozilla.
