Torrent Freak- uTorrent parent company BitTorrent Inc. reports that the new advertising option in the popular BitTorrent client generates billions of ad impressions per month. Although users initially revolted against the idea of making uTorrent ad-supported, the new stats show that not too many of them turned the feature off. The next challenge for BitTorrent Inc. is to attract premium advertisers in addition to the lower tier poker and PC performance ads that are showing up now.
In June, it was revealed that uTorrent's forums had been hacked, putting at risk the personal details of hundreds of thousands of users. Now it being reported that the database has been put up for sale on a darknet marketplace. The package is said to contain almost 395,000 accounts but data is cheap. The asking price? Just one bitcoin.
Tired of seeing ads on uTorrent? There's now another solution to eliminate them but of course, it'll cost you (just not as much as before).
Following a brief beta stint, BitTorrent has rolled out an annual subscription service that'll eliminate ads from uTorrent. It's priced at $4.95 per year but unlike the existing Pro tier, it doesn't include any other benefits.
Who even uses uTor anymore? It went to hell years ago. Deluge is lightweight, ad free, and performs better with no cost.
BitTorrent Inc, the parent company of the popular file-sharing client uTorrent, serves more than 200 million advertisements per day through its software. But despite the dazzling numbers, overall revenue is relatively modest as the ad rates are far from premium.
But I never saw an ad in uTorrent in my life :P