Apple iPhone Fuels T-Mobile's First Branded Customer Growth in Four Years

HotHardware: T-Mobile USA began selling Apple's iPhone 5 device on April 12, 2013, becoming the last of the four major wireless carriers in the U.S. to splash the iPhone party. Despite the late start, or perhaps as a result of it, T-Mobile wasted no time moving iPhone 5 models off of store shelves, selling approximately 500,000 units to new and existing customers during its first quarter for fiscal 2013. As a result, T-Mobile ended up gaining 3,000 branded net customers for the quarter, which is representative of a 61 percent year-over-year improvement in branded postpaid net customer losses. It's also the first branded customer growth the company has seen since the first quarter of 2009.

Read Full Story >>
The story is too old to be commented.