Geek: Purchasing an app is the ultimate example of a micro-transaction in our world today. You click “buy”, $0.99 leaves your account, and you have new software. You might never use that app again after that first 30 minutes, but you have access to it forever, on all your devices that use that operating system. It’s a carefree experience, right until you realize that Google passed a lot more than some percentage of your dollar to the developer. (Android, Android Phones, Gadgets, Software)