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Samsung Takes a Break from Apple Attack Ads in $15 Million Super Bowl 2013 Commercial

Maximum PC: Samsung is in a position of dominance from a purely global standpoint, however in the US they are locked in fierce combat with Apple, continuously trading places as the number one smartphone maker. The Super Bowl is a prime (albeit expensive) opportunity to capture consumers attention, and Samsung choose to ditch its now legendary attack ads in favor of something a bit more mainstream.

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