50 Cent is a busy man, and that’s just the way he likes it

TNW : He brings up the celebrity endorsement thing before I do. “That aura of celebrity benefits you, gets you over the wall, but then you have to deliver.”

I’m here to talk to 50 Cent, aka Curtis Jackson, about SMS Audio, his headphone and speaker company. He’s intense, thoughtful and quiet throughout our interview, conducted in the midst of this year’s CES. I’m led into a small cubicle outfitted with comfortable couches and about 8 people in a Discovery Channel crew who set up lights and serve as an audience for our chat while preparing to shoot a segment after I leave.
Studio Mastered Sound is a company that 50 founded in 2011 to pursue making headphones and audio products, something that others in the industry like producer Dr. Dre and rapper Ludacris have also done recently with some success.

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