TNW : He brings up the celebrity endorsement thing before I do. “That aura of celebrity benefits you, gets you over the wall, but then you have to deliver.”
I’m here to talk to 50 Cent, aka Curtis Jackson, about SMS Audio, his headphone and speaker company. He’s intense, thoughtful and quiet throughout our interview, conducted in the midst of this year’s CES. I’m led into a small cubicle outfitted with comfortable couches and about 8 people in a Discovery Channel crew who set up lights and serve as an audience for our chat while preparing to shoot a segment after I leave.
Studio Mastered Sound is a company that 50 founded in 2011 to pursue making headphones and audio products, something that others in the industry like producer Dr. Dre and rapper Ludacris have also done recently with some success.
CCG writes - "The Sineaptic SE-1 is quite a remarkable headphone. It's an amazing first product from a new company. It does some unusual things like offering Bluetooth and 3.5mm inputs in an audiophile headphone. It offers an incredibly unique driver design at an amazingly low price. Its build quality is fine, but not spectacular, as long as you get one with no production issues."
All in all, I’m a fan of the Cleer Arc II.T They’re brilliant at what they’re advertised for: being the ideal running companion.
Serious about your headphones? Noise-canceling is the way to go.
