PocketNow - “The next big thing is already here.”
The slogan, emblazoned on billboards and tee-shirts across the globe, was Samsung’s go-to-market buzzphrase for the launch of its 2012 superphone, the Galaxy S III. It reflects the scope of that massive rollout, perhaps the largest in Android history, and the ambitious aspirations of the company behind it. The buzz and bombast of that device’s unveiling -and, more recently, that of the Galaxy Note II- underscored the cocksure attitude of a company that knew it had a hit on its hands. Samsung, the globe’s leading handset vendor, was on top of the world, and it wanted everyone to know it.