How Not To Fix Apple Maps

BGR: "Fixing Apple’s awful mapping application is a hard row to hoe. Getting the fledgling service to a point where it can even approach the quality of Google’s mapping solution will take years and a tremendous amount of manpower — just ask Google, which has 7,100 people around the world always working to improve Google Maps. And Apple knows this, of course, which is likely one of several reasons company executives were “seething” when the Google Maps app for iOS was welcomed home like a death row inmate who was finally freed after having been wrongfully accused. So, where does Apple go from here?"

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