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Oracle buys cloud-based marketing automation software firm Eloqua for $871m

The Next Web : Computer technology giant Oracle today announced that it has agreed to acquire Eloqua, a publicly-listed company that provides cloud-based marketing automation and revenue performance management software, coughing up close to $871 million or $23.50 per share. That’s a 31.1% premium over Eloqua’s stock price at yesterday’s market close.

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