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Apple API Strengthens Facebook Ads By Letting You Install App Store Apps

TechCrunch: Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to leave Facebook. By implementing Apple’s App Store pop-up API, Facebook could get developers to buy more of its ads since the clicks they pay for are more likely to turn into actual downloads.

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