Engadget - Second chances are rare in the tech world. Unless you're one of the big boys -- say a Samsung or an Apple -- one spectacular failure is enough to doom a product line or even an entire company. Just ask Gizmondo, 3D Realms, Helio, Palm, Netscape, DivX, Sega... the list goes on and on. All it takes is one mistake and a hyped device or marquee company can end up as little more than a nostalgic Wikipedia entry. After last year's debacle with the Up, we thought Jawbone might give up on the fitness market entirely.