Editorial: the new SoundCloud is optimized for listeners, not uploaders

Engadget - When it was founded in 2007, SoundCloud was primarily focused on enabling file-sharing of original audio tracks, and basic collaboration among artists. The two co-founders came from music backgrounds; indeed, in early interviews they compared their fledgling platform to a musician's version of Flickr or Vimeo. From the start, SoundCloud's embeddable waveforms differentiated it from MySpace, which was soon to begin its vertiginous fall from authority.

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