Maximum PC: "The launch of Windows 8 was accompanied by a massive ad campaign.The TV ads sweeping the globe as part of this campaign, the cost of which one report pegged at somewhere between $1.5 billion and 1.8 billion, have one thing in common, in that they all have music from up-and-coming bands at their heart. But Microsoft’s “You and Me Together” Indian TV spot is not merely an amalgam of peppy music, Live Tiles, and, well, people. It stands out for being surprisingly honest about the biggest problem facing Windows 8: consumer skepticism." (Microsoft, Software, Windows 8)